New Kraft

MESCENTE is a fully-integrated enterprise specializing in design, production, and sales, with a focus on home fragrance design, home air care, and air purification improvement. The company has established a comprehensive and scientific quality management system, dedicated to providing products and services that embody "health, nature, romance, and comfort."

The founder of the company previously worked for a renowned European fragrance enterprise, bringing extensive experience in fragrance production and internationally leading design concepts. Design inspiration is drawn from life, with a style that stays close to nature, blending Eastern and Western classical romanticism with modernist trends. Supported by the designer's unique vision, exceptional design capabilities, refined production techniques, and robust manufacturing capacity, the company aspires to become a leading enterprise in China's fragrance industry. It owns the English brand "MESCENTE" and the Chinese brand "MIXIN". The professional design team offers customized brand identity solutions for clients.

The company occupies an area of 8,000 square meters and is equipped with six automated production lines, committed to delivering product experiences that convey nature, health, romance, and comfort. It provides end-to-end customization services, from fragrance selection to packaging design, with a daily production capacity of up to 83,000 units. To date, the company has developed over 3,500 unique fragrances and more than 2,400 container designs for global clients. Its product range includes reed diffusers, scented candles, essential oils, car air fresheners, home decor items, and fragrance gifts. The products are primarily exported to Europe and North America. From design and material selection to production processes and packaging, the company consistently upholds the principles of environmental sustainability and health.